La Rioja Province Boosts Winter Tourism with $250 Million Voucher Program

The provincial government of La Rioja injected 250 million Argentine pesos in “Chachos” vouchers to stimulate winter tourism from 6 to 25 July 2026. The scheme generated 544 million pesos in tourist billing and, together with the vouchers, created an estimated 12.012 billion‑peso economic impact across the province. Over 7 600 visitors redeemed the vouchers, with 1 899 transactions recorded – 48 % in Villa Unión, 32 % in Chilecito, and the remainder in La Rioja city, Aimogasta, Chamical and Chepes. The program circulated spending through hotels, travel agencies, restaurants, service stations, wineries, pharmacies and local producers, amplifying commerce and services throughout the region.

The initiative was part of the Previaje Riojano promotional effort, involving 79 hotels and 44 travel agencies, and aimed to keep tourist expenditures within the provincial economy, providing a multiplier effect for local businesses and workers.