La Roda mourns the death of Lorenzo Ruiz Pérez

The community of La Roda is mourning the death of Lorenzo Ruiz Pérez, a key figure in the Miguelitos Ruiz family. Ruiz Pérez was instrumental in transforming the family business from a small workshop established in 1951 into a significant company with extensive distribution across Spain.

His contributions to the enterprise helped expand the popularity of the traditional 'miguelito' pastry, leading to the creation of new varieties. One specific variety, ‘Lorenzitos’, was named in his honor to commemorate his legacy within the family business, which is now managed by its third generation.