LAAM Fashion Week begins second season in Lahore

The second season of LAAM Fashion Week (LFW) has commenced in Lahore, running from October 23 to 26. The four-day event utilizes a ‘runway-to-e-tail’ model, designed to link live runway presentations directly with digital commerce through the LAAM platform.

The programming features a diverse lineup of designers and brands, including established names such as Sania Maskatiya, Saira Rizwan, Mihha, and Deepak Perwani. The event aims to showcase Pakistani fashion to a global audience by livestreaming shows, allowing viewers outside the venue to access collections for purchase as they appear on the runway.

Organizers have indicated the program includes approximately 41 to 43 shows featuring over 50 labels. The initiative involves collaborations with entities such as the Pakistan Institute of Fashion and Design to highlight emerging talent alongside contemporary and high-street brands.