LAB 8 perfume gains viral popularity in Brazil

The Brazilian national perfumery sector is experiencing significant growth as domestic brands increasingly develop fragrances inspired by international niche references, such as Sospiro Vibrato, Parfums de Marly Delina Exclusif, and Creed Aventus. This trend offers consumers high-performance alternatives at more accessible price points.

Specifically, the fragrance Effervescent, developed by LAB 8 and inspired by Sospiro Vibrato, has gained massive traction on social media. Influencers and consumers have generated over 2,000 posts in the last month, with some videos accumulating millions of views. Content creators have highlighted the product for its olfactory similarity to the original, its longevity, and its cost-benefit ratio.