LaC Network rises to 33rd in Italian digital media rankings

According to a report by Prima Comunicazione based on Comscore data, LaC Network has reached 33rd place among the top 100 digital information brands in Italy. The network saw a 55% increase in audience compared to July, a notable rise given that the average audience for the top 100 Italian outlets fell by 3.6% during the same period.

Over the past 12 months, LaC Network has climbed 17 positions in the rankings, moving from 50th place to its current standing. Publisher Domenico Maduli noted that local information is becoming increasingly central to the national landscape. While the average audience for top outlets declined, 45% of the editorial brands in the ranking reported growth in August.

RaiNews remains at the top of the rankings, with other growing brands including Focus.it and IlTempo.it. In August, the number of internet users in Italy reached 47.4 million, with a 2% increase in time spent online.