Lack of human‑centred AI strategies threatens talent retention as generative AI lowers public trust in Sweden

A Gartner survey of more than 12,000 employees and managers in 40 countries finds that nearly half of firms operate with a false sense of AI security. Companies that focus on tools rather than culture, work methods and talent development risk losing their top AI specialists before 2027. Key failure points include measuring AI success by saved work hours instead of business value, widespread use of “shadow AI” tools, and insufficient collaboration between CIOs and CHROs. The study warns that employees who are positive about AI are three times more productive, while a lack of clear governance can drive talent‑flight and heighten security risks.

In Sweden, a Sifo poll of 2,094 adults conducted for Jabra shows that about one‑in‑five people report reduced confidence in political leaders since the rise of generative AI, with daily AI users expressing this sentiment more strongly (19 % versus 17 % overall). The same group also reports lower trust in colleagues’ work (21 % among daily users). Respondents cite the difficulty of distinguishing authentic from AI‑generated content as a key driver of the trust erosion, underscoring the broader societal impact of rapid AI adoption.