Lacoste launches new tennis apparel and footwear campaigns

Lacoste has launched new marketing campaigns centered on its tennis heritage and upcoming seasonal collections.

In preparation for the US Open, the brand has released a New York-themed collection featuring tennis player Eva Lys. The apparel line includes the Women’s Fall Players Dress, available in white and purple, as well as matching pleated skirts and sleeveless polos with ribbed, bomber-style collars.

Additionally, Lacoste has unveiled a campaign for its ‘Slam Break’ trainers. Following a previous campaign featuring Arthur Fils, this new initiative highlights the brand’s footwear construction, such as shock-absorption foam, while drawing on the visual iconography of the tennis court. The trainers are available in leather and textile materials with various colorways, including white, beige, green, chocolate brown, pink, navy blue, black, mint green, and sky blue.