Lagos to host conferences on AI and the future of branding

Lagos is set to host major industry gatherings focused on the impact of artificial intelligence on branding, marketing, and advertising. The Brand Journalists Association of Nigeria (BJAN) conference, scheduled for November 6, 2026, will bring together academics, advertising practitioners, and technology stakeholders to discuss the theme, “Advertising in Nigeria & AI: Who Needs Creative Agency?”. The event will feature participation from over 100 students from institutions including Lagos State University and the Nigerian Institute of Journalism.

Additionally, the 2026 African Brands Congress will take place on November 30 at the Lagos Oriental Hotel. Under the theme “The Future of Brands in the Era of Artificial Intelligence,” the congress aims to examine how African brands can adopt AI to enhance competitiveness while maintaining cultural identity and authenticity. Discussions will cover generative AI, consumer insights, automation, digital trust, and intellectual property, involving professionals from sectors such as telecommunications, finance, and retail.