Laguna de Gómez wins Buenos Aires Rural Tourism World Championship

Laguna de Gómez, located in Junín, has been crowned champion of the 2025 edition of the Mundial del Turismo Rural. The site secured 52% of the votes in a final against Bosque Encantado, marking a significant victory in a competition designed to promote rural destinations in the province of Buenos Aires.

The third edition of the competition featured 64 attractions from 55 municipalities and 61 localities, organized into 26 categories. The initiative, presented by the digital community Puebleando.arg, uses a popular plebiscite format where the public votes in elimination rounds to identify the premier rural tourism sites.

Luis Bortolato, the Undersecretary of Tourism and Culture for Junín, noted that the recognition provides immense visibility for the region and fosters community pride. The competition structure includes multiple phases of voting to determine the winners across various categories.