Lagunitas DayTime to debut at Rock in Rio Brasil 2026

Lagunitas, a California-based brewery owned by the HEINEKEN Group, has announced the debut of its Lagunitas DayTime Session IPA at the Rock in Rio Brasil 2026 festival. The product will be available throughout the seven-day event, held in September 2026.

Designed as an entry point to the IPA category, the DayTime label features a lighter body, 4% alcohol content, 30 IBU, and 98 calories per 350 ml can. The brand aims to appeal to both existing IPA enthusiasts and those looking for a less intense lupulin profile.

At the festival, the brand will host an activation area inspired by the Santa Monica Pier, featuring interactive karaoke, photo opportunities, and themed entertainment. The beer will be sold in draft and can formats at various locations within the festival grounds, including Gourmet Square and through mobile vendors.