Lake Como tourism promotion event scheduled for Stockholm

The Como-Lecco Chamber of Commerce is organizing the ‘Lake Como in Stockholm’ event on October 6, 2026, to promote the region's excellence in Northern Europe. Held at Eataly in Stockholm, the initiative aims to strengthen the Lake Como brand and increase its attractiveness to international travelers.

The program features a B2B workshop where ten local operators will engage in individual business meetings with foreign buyers. The event focuses on showcasing the destination's diverse offerings, including luxury hospitality, MICE (meetings, incentives, conferences, and exhibitions) services, natural trails, culture, and gastronomy.

Supported by ICE Agency and the Italian Chamber of Commerce in Sweden, the day will include institutional greetings, an official presentation of the destination, and a networking dinner to consolidate commercial relationships. Ezio Vergani, President of the Como-Lecco Chamber of Commerce, emphasized that internationalizing local businesses and promoting the Lake Como brand are central objectives for the organization.