Lakshmi-maxxing wellness trend emerges on social media

A new social media wellness microtrend known as ‘Lakshmi-maxxing’ has emerged, drawing inspiration from the Hindu goddess Lakshmi. The term utilizes the internet suffix ‘-maxxing,’ which refers to the optimization of specific qualities, to describe a lifestyle focused on beauty, femininity, cleanliness, abundance, and prosperity.

Wellness creators use the trend to promote self-care, personal growth, and the manifestation of wealth and love. Some interpretations link these qualities into a single energy, such as the idea that beauty, love, and money are interconnected.

The trend has sparked debates regarding cultural appropriation and the distinction between modern lifestyle optimization and deep-seated Hindu spiritual traditions. While some view it as a way to create an intentional life, others note that the simplified focus on prosperity may overlook the complex religious significance of the goddess.