LaLiga launches 2026/27 season campaign and new broadcasting deal

LaLiga has launched its 2026/27 season campaign titled ‘Welcome to our Fútbol’, featuring a new audiovisual spot and the introduction of the official match ball, the Puma Stellar Nitro Ultimate. The organization highlighted the league's role as a hub for global talent, noting that 24 players from the recent World Cup final competed in Spanish clubs.

In broadcasting news, ESPN and LaLiga have secured a six-year agreement to transmit rights across Spanish-speaking South American countries through the 2031/32 season. The deal will include 190 live matches per season, including El Clásico.

In other sports developments, the Spanish basketball league (ACB) has begun preseason training, with Leyma Coruña and Unicaja among the teams preparing for the upcoming campaign. Additionally, telecommunications provider Lowi has expanded its sports offerings by integrating DAZN, providing customers access to LaLiga EA SPORTS, the NBA, and other major football leagues.