Lamborghini Seoul opens new flagship showroom in Seocho

Lamborghini Seoul has opened a new flagship showroom in Banpo-dong, Seocho-gu, relocating from its previous Dongdaemun location. The new facility spans approximately 450 square meters across two floors, offering a significantly larger space than the former site.

Unlike the previous location, which integrated service centers and certified pre-owned (CPO) displays, the Seocho showroom is designed as an independent space focused on brand experience. It can accommodate up to five vehicles and features two private consultation rooms, an open lounge, and a dedicated vehicle delivery area connected to a car lift.

The facility includes a specialized ‘Ad Personam’ room for customized vehicle configuration, allowing clients to select specific colors, materials, and specifications. Additionally, a merchandise area showcasing the Lamborghini collection has been established to promote the brand lifestyle.

Kim Jong-bok, CEO of Lamborghini Seoul, stated that the move to Seocho is a significant step for the company's development, aiming to strengthen the brand's presence in a key commercial district and provide enhanced services through personalized consultations and community programs.