Lamborghini unveils exclusive Temerario Ad Personam model and names Francesco Milicia as global marketing director

Lamborghini presented an ultra‑exclusive Ad Personam version of its new Temerario sportscar at the Goodwood Festival of Speed. The handcrafted model blends extreme performance with Italian high‑fashion influences, featuring wool‑tartan interior inserts, premium leather, exposed carbon‑fibre and bespoke detailing. CEO Stephan Winkelmann said the car “represents the maximum expression of our personalization philosophy, uniting advanced engineering, Italian craftsmanship and limitless configurability.”

At the same time, the automaker announced that Francesco Milicia will become its global marketing director on 1 September. Milicia arrives with an international premium‑brand background and will steer Lamborghini’s storytelling as it expands its hybrid Revuelto plug‑in and prepares the full‑electric Lanzadora concept. Lamborghini noted that it delivered over 10,000 vehicles in 2023, underscoring strong global demand while the brand seeks to balance tradition with the push toward electrification.