Lamine Yamal launches first fashion collection with American Eagle

Spanish footballer Lamine Yamal has launched his first exclusive capsule clothing collection in partnership with the American retailer American Eagle. The streetwear-inspired line, consisting of approximately 25 to 29 pieces, includes oversized denim shirts, hooded jackets, cargo pants, and rugby shirts. The collection utilizes a color palette of greens, tans, whites, and burgundy, which the brand has linked to Yamal’s Spanish heritage.

The launch is part of a five-year global ambassador agreement signed by the 19-year-old Barcelona and Spain forward earlier this year. Unlike previous curated selections, this collection was co-designed with input from Yamal to reflect his personal style and the preferences of Generation Z.

As part of the broader marketing campaign, American Eagle has implemented several branding initiatives, including a temporary rebrand to ‘Lamine’s Eagles’ and the renaming of a bestselling denim fit to ‘The 19 Jean’ or ‘AE 19’ in honor of Yamal’s shirt number.