Lancôme to launch new Idôle Lip Cuddleblur collection in Japan

Lancôme has announced the launch of its new liquid lip collection, ‘Idôle Lip Cuddleblur’, scheduled for nationwide release in Japan on September 4, 2026. The product line features a ‘blur matte’ finish designed to provide a lightweight texture while maintaining hydration through a ‘Moisture Hug Formula’ containing squalane.

The collection utilizes ‘3D Blur Technology’ to camouflage lip lines and irregularities using light-reflecting pigments. The product is designed for multi-use, functioning as both a lip color and a cheek tint. The launch includes four standard shades and one limited-edition lavender shade, ‘#26 Ice Ice Cuddling’, which is expected to be available in October 2026.

Grammy Award-winning singer Olivia Rodrigo serves as the brand’s global ambassador for the collection. Pre-sales are scheduled to begin on August 28, 2026, via the Lancôme official online shop, followed by early releases at Isetan Shinjuku and Hankyu Umeda stores.