LANEIGE launches new eye patches featuring BTS's Jin

LANEIGE has officially launched its first Bouncy & Firm Hydrogel Eye Patches on Amazon and Sephora. The product campaign features BTS member Jin and is formulated with caffeine, niacinamide, and plant-derived PDRN to address fine lines and puffiness.

The launch follows recent social media scrutiny known as ‘Eye Patch Gate,’ where several beauty brands released near-identical eye mask products using similar packaging mechanisms. This controversy has highlighted growing consumer awareness regarding contract manufacturing and the authenticity of product innovation within the beauty industry.