Lang Gang village producers embrace digital transformation

Traditional molasses producers in Lang Gang village, Nghe An, are undergoing a digital transformation to expand their market reach beyond local traders. While social media and e-commerce offer new opportunities, local producers have faced significant hurdles, including business registration, tax compliance, OCOP (One Commune One Product) certification, and specialized packaging for liquid goods.

Local authorities have provided support through training sessions on legal compliance, tax obligations, and food safety standards. This assistance has helped transition spontaneous production into formalized businesses capable of entering modern distribution channels. Some younger producers are also diversifying their product lines by combining traditional molasses with herbal ingredients to meet modern consumer tastes.