LATAM and Vueling roll out immersive travel marketing campaigns

The experiential agency Ostara designed an immersive activation for LATAM Airlines to promote Montego Bay, Jamaica, to Argentine travellers. The weekend pop‑up at the DOT featured a mini beach, virtual‑reality experience, and a “message in a bottle” contest where participants wrote travel wishes and entered for a free trip. Ostara’s Business Growth & Client Lead Franco Manzone said, “Las experiencias presenciales tienen la capacidad de convertir un destino en un recuerdo antes incluso de haberlo visitado.”

Separately, Vueling teamed with Ogilvy Barcelona and Google’s Gemini AI to launch a summer campaign that lets passengers turn photos, destinations or travel ideas into custom refrigerator magnets. Users scan QR codes on board or visit an online portal to generate AI‑crafted designs, which are displayed in Barcelona, Bilbao and Sevilla through outdoor advertising and a metro activation. The campaign aims to turn vacation memories into shareable digital souvenirs.