Latin American women redefine beauty through wellness and leadership

Various Latin American figures and brands are highlighting evolving perspectives on beauty, focusing on authenticity, leadership, and holistic wellness.

In the Dominican Republic, Jumbo has launched its ‘Jumbo Beauty 2026’ platform under the concept ‘Belleza de Verdad’ (True Beauty). The initiative aims to promote an inclusive vision of beauty centered on well-being and individuality rather than unattainable standards. The campaign features communicator Katherine Collado.

Colombian model and social leader Vanessa Pulgarín, the first Colombian to be crowned MGI All Stars in Bangkok, is transitioning from her role as Miss Universe Colombia. Pulgarín uses her platform to advocate for female empowerment and social transformation, having received the Order of Merit Débora Arango Pérez in Medellín.

Dominican-born Ingrid Arthur, based in the United States, has been nominated for the Viva La Mujer Awards 2026. Through her business, Ingrid Beauty Corner, she integrates clinical psychology and physical therapy with aesthetic treatments to focus on emotional well-being and self-esteem.