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[BUSINESS] · United States · 4 sources

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Latin music U.S. revenue hits $542.2 million in first half of 2026

Latin music recorded-music revenue in the United States reached $542.2 million in the first half of 2026, according to a mid-year report from the RIAA. This represents an 8.6% year-over-year increase, outperforming the overall U.S. recorded-music market growth of 6.9%.

Streaming remains the dominant format, accounting for 96% of the genre's revenue. However, physical and sync formats showed significant growth. Vinyl sales surged 245.8% to $13.7 million, a figure that already exceeds the total vinyl revenue generated by Latin music throughout the entirety of 2025. Physical revenue as a whole more than tripled to $14 million.

Sync revenue, which includes placements in film, television, and advertising, rose 104.2% to $3.3 million. This marks the 13th consecutive mid-year revenue increase for the genre. Latin music's share of total U.S. recorded-music revenue rose to 9.1%, up from 8.9% in 2025.

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Bad Bunny · Burna Boy · RIAA · Shakira · United States

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