Laura Sargisson discusses directing style and influences

Director Laura Sargisson of Reel Factory discusses her creative process and influences in a feature titled ‘The Director’s Take’. Sargisson describes her directing style as a ‘hype-girl’ approach, driven by excitement for the people and ideas captured on set.

Reflecting on her inspirations, she cites a 1993 Nestlé Scorched Almonds advertisement as a formative influence. Regarding her creative preferences, she expresses a desire to direct human stories with heart and identifies a John Lewis Christmas campaign as a dream brief. She notes that while modern media often demands immediate hooks, she believes strong storytelling is what ultimately earns and retains audience attention.