Lavazza partners with Pusha T and Pharrell Williams to launch Grindin Coffee

Lavazza has partnered with hip-hop artists Pusha T and Pharrell Williams to launch Grindin Coffee in the United States. The brand, which takes its name from the 2002 Clipse single ‘Grindin’ produced by The Neptunes, was unveiled during launch events in New York City.

The coffee blends were developed in collaboration with Lavazza’s master blenders. The initial product range includes two varieties: a medium roast consisting of 100% South American Arabica with notes of chocolate, caramel, and toasted hazelnut, and a dark roast blending Arabica and Robusta from Central and South America and Southeast Asia.

According to the founders, the brand is inspired by their long-standing creative routine, which often involved early morning studio sessions and cycling. The products are available exclusively through the Grindin Coffee website.