Laverana GmbH launches million‑product giveaway for 40th anniversary in Germany

Laverana GmbH, the owner of the lavera natural‑cosmetics brand, will distribute one million products – including creams, lotions and mascara – to consumers in gyms, university cafeterias and shops as part of its upcoming 40th‑anniversary celebration. The campaign foregoes traditional advertising, letting people experience certified natural‑cosmetics first‑hand.

Founder and CEO Thomas Haase explained the motive: “Ich war schon immer der Meinung, dass die Natur alles bereithält, was unsere Haut braucht – oft wirksamer, als wir es uns vorstellen.” He added that the giveaway aims to shift users away from synthetic‑ingredient products toward nature‑based alternatives, reinforcing the brand’s core belief since its 1987 launch.