Lawson announces Npochamu character collaboration campaign

Lawson is launching a collaboration campaign featuring the character Npochamu, created by KAWAISOUNI!. The campaign, running from September 8 to September 21, includes various promotional activities and merchandise.

Customers purchasing three eligible snack items can receive an original deco sticker, with five different designs available in limited quantities. Additionally, Lawson and select HMV locations will offer the ‘Npochamu Entame Kuji ~CHAM QUEST~’, an RPG-themed lottery featuring prizes such as cushions, color-changing mugs, and playing cards.

Exclusive merchandise will also be available through @Loppi and HMV & BOOKS online, including plush keychains, tumblers with straws, lunch boxes, and rug mats.