Lawson introduces oversized bakery items in Japan

Lawson has launched two new oversized products as part of its “Tokupan” series, which focuses on cost-performance. The new items, manufactured by Yamazaki Baking, include the “Tokupan Odoroki no French Toast” and the “Tokupan Odoroki no Jari-pan.”

The French toast measures nearly 25cm in length and is priced at 192 yen. The Jari-pan, a specialty bread originally from Miyazaki Prefecture, measures nearly 30cm in length and is also priced at 192 yen. Both items are designed to offer significant volume for under 200 yen.