Lawson to host LaLa magazine 50th anniversary collaboration

Lawson convenience stores in Japan will launch a special campaign to celebrate the 50th anniversary of the manga magazine LaLa, starting October 27, 2026. The collaboration features exclusive merchandise and artwork from popular series including ‘Natsume’s Book of Friends’, ‘Ouran High School Host Club’, ‘Snow White with the Red Hair’, and ‘Vampire Knight’.

Customers can receive limited-edition original art sheets by purchasing specific confectionery items. The campaign also includes the sale of various goods such as acrylic stands, badges, nail chips, and plushies, some of which are available exclusively through @Loppi and HMV. Additionally, Lawson’s multi-copy machines will offer 62 types of original stickers for purchase.

As part of the celebration, voice actor Mamoru Miyano will provide special in-store broadcasts at Lawson locations from October 22 to November 2, 2026.