Lay’s announces limited-edition holiday-themed chip flavors

Lay’s is launching a limited-edition holiday lineup known as ‘Holi-LAY’S,’ featuring flavors inspired by traditional festive meals. The rollout begins in late October with Cheddar Scalloped-Style Potatoes and Roasted Holiday Turkey chips.

Following the initial release, the brand will introduce Maple Bacon chips on November 8. The holiday collection will conclude in December with dessert-themed options, including Wavy Milk Chocolate and Wavy Dubai-Style Dark Chocolate chips.

Denise Truelove, PepsiCo Foods Senior Vice President of Marketing, stated that the flavors are designed to reflect traditional holiday meals. To accompany the launch, the company is hosting a sweepstakes starting October 26, offering prizes such as multicookers and branded apparel.