Lazio launches tourism campaign to promote inland heritage and nature

The Lazio region has launched a new tourism promotion campaign titled ‘Blu Lazio’, which will run through the end of September. The initiative aims to highlight lesser-known inland destinations, such as lakes, natural parks, and waterfalls, to diversify tourism beyond the traditional coastal areas like Sperlonga and Anzio.

Utilizing social media creators and influencers on platforms like Instagram and TikTok, the campaign seeks to attract visitors to locations including Lake Bolsena, Lake Turano, and the Trevi waterfalls. The goal is to encourage travel to these areas not only during the summer months but throughout the entire year.

Within this regional context, the ancient village of Sutri serves as a notable historical destination. Located near Rome and Viterbo, Sutri offers a mix of Etruscan, Roman, and medieval heritage. Key sites include a Roman amphitheater carved directly into tuff rock, a rock necropolis, the local Duomo, and the Museo di Palazzo Doebbing.