Lazio ends €20m Polymarket sponsorship after Italian blacklist
The Italian football club Lazio has terminated its main‑shirt partnership with the New York‑based prediction‑market platform Polymarket. The decision follows the Italian Agency of Customs and Monopolies (ADM) labeling Polymarket as an unauthorised betting service and inserting its domain on a national blacklist, which blocked access to the site in Italy on 27 July 2024.
Lazio removed the Polymarket logo from its official website, online store and the jerseys displayed there. The sponsorship, announced in April 2024 as a multi‑year deal worth roughly €19‑22 million, was expected to bring significant revenue to the club. The termination adds pressure to club president Claudio Lotito, who is already coping with a fan boycott that could cost the club up to €20 million in lost income.
Polymarket had previously been blocked in November 2025, then briefly reinstated after a regional administrative court (Tar) ruling, but the latest ADM action reinstates the restriction. The case highlights ongoing regulatory uncertainty over prediction‑market platforms in Europe.
Entities: Agenzia delle Dogane e dei Monopoli · Agenzia delle Dogane e dei Monopoli (ADM) · Claudio Lotito · Italian Government · Polymarket · S.S. Lazio · Società Sportiva Lazio
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [● 2 SOURCES] Lazio terminated its sponsorship contract with Polymarket. (Club response to ADM decision)
- [○ 1 SOURCE] The ADM decision blocks Italian users from accessing Polymarket’s website from 27 July. (ADM enforcement order)
- [○ 1 SOURCE] Regulators in France, Spain, the Netherlands, Portugal, Poland, Hungary and the United Kingdom have also restricted Polymarket. (Contextual regulatory actions reported)
- [● 2 SOURCES] The Polymarket sponsorship agreement was valued at approximately €19‑22 million for two campaigns. (Deal announced in April)
- [● 3 SOURCES] Polymarket was blacklisted by Italy's Agenzia delle Dogane e dei Monopoli as an unauthorised betting site. (ADM decision classifying Polymarket as a gambling operator without a licence)
- [● 3 SOURCES] Lazio removed the Polymarket logo from its official website and online store. (Club actions following the blacklist)
- [DISPUTED] ADM classified Polymarket as an unauthorised betting service and added its domain to Italy’s blacklist, blocking the site from 27 July 2024. (Italian regulatory action)
- [● 2 SOURCES] ADM’s decision stems from its view that Polymarket operates as a betting service without the required Italian licence. (Regulatory rationale)
- [● 2 SOURCES] The sponsorship was announced as a multi‑year partnership valued at roughly €19 million. (Sponsorship announcement)
- [DISPUTED] Polymarket was previously blocked in November 2025, reopened after a regional administrative court decision, and has now been re‑blocked by ADM. (Regulatory history)
- [● 2 SOURCES] Lazio terminated its sponsorship contract with Polymarket, ending a deal worth about €19‑22 million agreed in April 2024. (Contract termination)
- [● 2 SOURCES] Lazio removed the Polymarket logo from its official website, online store and the displayed jerseys. (Club action)