Le Bon Marché hosts Aupen retail debut and Basque-themed event

The Paris department store Le Bon Marché is hosting two distinct retail events. The accessories brand Aupen is making its global retail debut with a two-month pop-up shop on the ground floor. Founded by Nicholas Tan in 2022, the brand will showcase its signature asymmetric bags, jewelry, and the 'Aspen Surprise' box through the end of October.

Separately, the store is hosting a commercial event titled ‘Muxu Bisous’ intended to honor Basque culture and craftsmanship. However, critics have noted a discrepancy between the event's theme and its actual inventory, observing that many products featured are sourced from outside the Basque region, such as items from Italy, Madagascar, India, and Provence, rather than local producers.