Le Labo luxury perfume house launches in Montenegro

The luxury perfume house Le Labo has launched in Montenegro, making its products available through the DURŌ perfumery in Porto Montenegro and via an online store.

Founded in 2006 by Fabrice Penot and Edouard Roschi in New York's Nolita district, Le Labo is recognized for its artisanal approach to perfumery. The brand is characterized by its apothecary-style bottles and personalized laboratory-style labels. Its collections include cult favorites such as Santal 33, which has become a cultural symbol since its release in 2011.

The brand's arrival aims to meet local demand from consumers who previously had to purchase the scents abroad. Le Labo focuses on a minimalist aesthetic, prioritizing the quality of compositions and a personal touch over traditional luxury status symbols.