Leadership and storytelling in election seasons

Azu Ishiekwene explores the critical role of storytelling in leadership, particularly during election seasons. He argues that storytelling is a discipline rather than mere decoration, noting that leaders in government, business, and civil society all act as storytellers whose narratives can either lift nations or incite destruction.

Reflecting on the origins of the LEADERSHIP newspaper, Ishiekwene recounts how Sam Nda-Isaiah and his wife, Zainab, conceived the publication idea in Kaduna in 2004. He posits that the quality of stories told by today's leaders will ultimately determine the type of leaders the future produces.