Leadership changes at Pivovary Staropramen and Pilsner Urquell

Several leadership changes have occurred within prominent Czech and Slovak beverage and tourism-related entities.

Molson Coors Beverage Company has appointed Martin Čermák as the sales and customer excellence & country lead for Pivovary Staropramen, covering both the Czech Republic and Slovakia. Čermák, who brings over 25 years of experience in the FMCG sector from companies such as SC Johnson and Colgate-Palmolive, will oversee commercial strategy and market share growth for the company’s nearly 600 employees. He succeeds Tea Ćenda.

Additionally, František Reismüller has been named Chief Marketing Officer of The Original Beer Experience, the visitor center for Pilsner Urquell in Prague. Reismüller transitions to this role from his position as Director General of CzechTourism. He will manage the center’s marketing strategy in the Czech Republic and key international markets, utilizing his background in international marketing and tourism management.