LeBron James launches golf YouTube channel amid move to 76ers

LeBron James has launched a new YouTube channel dedicated to golf, marking a significant business venture as he prepares for his 24th NBA season with the Philadelphia 76ers. The channel’s debut video, which features footage from a 2016 Cleveland Cavaliers reunion trip to Scotland, quickly gained traction, amassing nearly one million views and hundreds of thousands of subscribers within its first day.

James was recently seen golfing and sharing a meal with former Los Angeles Lakers teammates Austin Reaves and Bronny James. The appearance, featured on the ‘Bob Does Sports’ YouTube channel, highlights James’ ongoing interest in the sport, which he credits to Reaves. Beyond entertainment, James has expressed a desire to use his platform to increase accessibility to golf for youth from inner-city communities.