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LeBron James joins Philadelphia 76ers, sets jersey sales record, eyes 'Last Dance' documentary

LeBron James signed a two‑year contract with the Philadelphia 76ers, calling the move his "last decision" and saying winning another championship is his primary motive. His No. 23 Sixers jersey became the best‑selling jersey in the first 48 hours after a player changes teams, breaking Shohei Ohtani's previous record; Fanatics confirmed the new benchmark but did not disclose the exact sales figure.

ESPN is reported to be at the "one‑yard line" of finalising a "Last Dance"‑style documentary that will follow James throughout what is expected to be his final season. Andy Thompson, the executive producer of the original Michael Jordan series, is attached to the project, while longtime partner Maverick Carter publicly denied that the series will replicate the Jordan documentary.

Golden State Warriors made three attempts in the past three years—two via trades and one via free agency—to acquire James, but he chose Philadelphia, a decision also considered by the Los Angeles Clippers and Boston Celtics. The signing is projected to generate $250‑430 million in regional economic activity and raise the Sixers' nationally televised games to the league maximum of 34 for the 2026‑27 season.

Entities

Adam Silver · Andy Thompson · Anna Macsai · Dave Portnoy · ESPN · Fanatics · Golden State Warriors · Joel Embiid · LeBron James · National Basketball Association · Philadelphia 76ers · Wings Air Helicopters

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