LED Multimedia expands Slovak digital advertising presence

LED Multimedia, a member of David Snášel’s Group of Node holding, is expanding its digital advertising presence in Slovakia through the acquisition of Boomerang Smartmedia. This move is intended to strengthen the company’s position in the large-format digital and outdoor advertising (DOOH) segments.

As part of its expansion, the company has introduced new hardware, including a unique circular LED screen in Košice’s Optima shopping center and two additional screens in Bratislava’s Lamač and Kráľovský Dvor districts. The acquisition of Boomerang Smartmedia, which formed from the merger of Boomerang Media and Smartmedia Solutions, will provide LED Multimedia with new advertising surfaces and specialized indoor and atypical advertising formats.