A2O LITE hits No. 1 on Melon chart following Lee Soo-man's return

Producer Lee Soo-man has officially returned to the South Korean music market with the launch of A2O Entertainment. His new girl group, A2O LITE, achieved a significant milestone by reaching number one on the Melon Top 100 chart just 29 hours after the release of their debut single, ‘NEON’. This marks one of the fastest climbs to the top for a rookie group since the chart's restructuring in 2021.

The group’s debut has drawn comparisons to the classic production style of SM Entertainment, utilizing traditional musical structures and high-production choreography. However, the launch has been met with several controversies. The group’s young age, with an average age of 15, has sparked debates regarding the treatment of underage performers. Additionally, the debut showcase featured an AI-powered phone call service that allowed fans to interact with digital avatars of the members, drawing backlash over the use of deep-fake technology on minors.

Further complications have emerged regarding member Aijing. Allegations have surfaced in Chinese media concerning unpaid wages at a Beijing-based education company managed by the member's parents. Reports indicate the company faces court-ordered enforcement cases involving significant outstanding amounts.