Salone Auto Torino to feature 47 brands and free test drives

The third edition of Salone Auto Torino is scheduled to take place from September 11 to 13, transforming the center of Turin into an open-air automotive stage. The event features 47 car manufacturers, including major brands such as Lamborghini, Tesla, BMW, Fiat, Mercedes-Benz, and Porsche, alongside a growing presence of Chinese manufacturers like BYD, Geely, and Zeekr.

Visitors can participate in free test drives in the Giardini Reali and explore various exhibition areas including Piazza Castello and Piazzetta Reale. The program includes product premieres, such as the Tesla Cybertruck and new electric models from BMW and Renault, as well as B2B events aimed at the industrial supply chain. The event aims to bridge the gap between industrial innovation, design, and the public, following previous editions that attracted over 500,000 visitors.