Lego and Smyths Toys roll out family‑focused FIFA World Cup 2026 fan activities in Europe

Lego is setting up a free, alcohol‑free Fan Zone at Paris’s Parc de la Villette from 13 June to 19 July 2026. The 1,800 m² site will feature a giant screen for match broadcasts, hands‑on building workshops for children aged six and up, a 4‑metre‑high replica of the World Cup trophy and a 3‑metre‑square diorama made from more than 400,000 bricks, plus food trucks and accessible facilities.

Meanwhile, Smyths Toys Superstores is promoting home‑garden football play ahead of the tournament. The retailer highlights a range of equipment—including a 124 × 124 cm rebounder, a 304 × 91 cm goal and the “Soccer Bot” smart ball—and offers up to 20 % discount from 5 to 12 June 2026 to encourage outdoor activity and family participation in the World Cup excitement.