LEGO Announces Insiders Days 2026 Promotions for July 7‑12

LEGO confirmed its Insiders Days 2026 event will run from July 7 to July 12. During the six‑day period the company is offering several promotions, including a free LEGO Ideas Sea Serpent (set 40912) for customers who spend at least $180 (or the equivalent £160/€180) on any LEGO products. A second gift‑with‑purchase, the LEGO Airplane (set 5010053), is available to shoppers who spend $100 (or £90/€100) on selected LEGO Creator 3‑in‑1, City or Friends sets. Both sets were previously limited‑edition items, the Airplane formerly exclusive to LEGO Brand Stores in airports. The promotions are available both online and in LEGO retail locations, alongside additional discounts and bonus Insiders points on select sets.