LEGO announces Insiders Members Day for September 9

LEGO has announced that the LEGO Insiders Members Day will take place on September 9, 2026. During this 24-hour event, members can earn double points on purchases made within specific in-house themes.

The eligible themes include DUPLO, LEGO Friends, LEGO Classic, LEGO Creator 3-in-1, LEGO City, LEGO Ninjago, and LEGO DREAMZzz. The promotion is available globally through LEGO.com, catalogue telephone orders, LEGO Stores, participating LEGOLAND Parks, LEGOLAND Discovery Centres, and LEGO Certified Stores.

Certain sets are excluded from the double points offer, including the LEGO Creator 3-in-1 Red Panda (31394), the LEGO Friends Advent Calendar 2026 (42698), and the LEGO City Advent Calendar 2026 (60510), among others.