LEGO expands interactive experiences through space and racing themes

LEGO is expanding its presence through new interactive, location-based experiences designed to blend play with education and specialized interests.

In the United States, The Henry Ford is launching ‘Artemis Adventure with LEGO Bricks’ on October 18. This exhibition uses LEGO bricks to simulate NASA’s Artemis missions, allowing visitors to engage in STEAM-focused challenges such as building lunar landers, designing habitats, and engineering rovers. The exhibit features large-scale models of the Orion spacecraft and the International Space Station.

In Denmark, the LEGO House has introduced the ‘Ready, Set, Build’ experience. Aimed at Formula 1 enthusiasts, the activity invites visitors to design, build, and test their own brick-built race cars through interactive challenges focused on aerodynamics and performance. This initiative is part of an ongoing partnership with the sport.