LEGO Italia announces Holiday Lab tour across six cities

LEGO Italia is launching the LEGO Holiday Lab, an itinerant 17-meter themed truck designed to bring holiday activities to six Italian cities. The tour begins in Milan on November 12 and concludes in Naples on December 20, with scheduled stops in Turin, Genoa, Florence, and Rome.

The mobile laboratory features a two-level experience: a lower level designed as Santa’s workshop with an escape room-style adventure, and an upper level where visitors can build holiday decorations to take home. Italian singer Madame has been named the ambassador for the Milan launch.

The project is also linked to the Build to Give charitable initiative. Participants are invited to build hearts using LEGO bricks, which will trigger donations of sets and minifigures to support children in need through partners such as Fondazione ABIO Italia, Banco Alimentare, and Heart4children APS.