LEGO launches FIFA World Cup 2026 pop‑up and football sets in Singapore

The LEGO Group opened a FIFA World Cup 2026‑themed activation at Compass One in Singapore from 4 to 21 June. The LEGO Football Fest pop‑up features mission‑based interactive stations such as a Wall of Fame for building LEGO jerseys, a Brick Dribble obstacle course, a Robo Striker Arena with a LEGO‑built robotic vehicle, and a Photo Goals zone with life‑size LEGO representations of Cristiano Ronaldo, Lionel Messi, Kylian Mbappé and Vini Jr. Visitors receive a mission card and earn stamps; completing at least two activities allows redemption of a LEGO mini‑trophy or a SGD 10 voucher usable at the pop‑up or the LEGO Certified Store.

Alongside the experience, LEGO released a range of LEGO Editions football sets that celebrate the four star players and the FIFA World Cup’s official trophy, emblem and a brick‑built football. The sets contain hidden Easter‑egg details referencing each player’s career and are sold through LEGO Certified Stores, the official online LEGO store on Lazada and Shopee, Toys ‘R’ Us and other major retailers in Singapore. Nina Patricia Da Costa, General Manager for Singapore, Malaysia and Travel Retail APAC, said the activation aims to let young fans “go beyond watching the game to building and celebrating it.”