LEGO launches retro gaming kit and family‑play campaign featuring Jason Momoa

LEGO has released a 479‑piece retro video‑game console construction set aimed at fans of 1990s gaming, allowing builders to assemble a nostalgic version of an iconic gaming device.

In parallel, the Danish toy maker rolled out a global "Never Stop Playing" strategy that spotlights actor Jason Momoa as the "LEGO Playmaker." The campaign promotes shared family play as a counterbalance to growing screen time, citing research that indicates a decline in children’s play and the emotional benefits of joint play activities.