LEGO One Piece collaboration spans Walmart live shopping event and Netflix series debut

Walmart, Netflix and the LEGO Group have partnered to launch an interactive live‑shopping experience on Walmart Live. The event, timed for the release of the LEGO ONE PIECE collection, features exclusive sets available only at Walmart and is hosted by LEGO ambassadors Matticus Bricks and Danibob Studios. Walmart’s AI assistant Sparky is also used to guide shoppers during the livestream.

Separately, Netflix announced an animated LEGO ONE PIECE series that will premiere on 29 September. The show adapts the first two seasons of the recent live‑action adaptation and targets families with a humorous, LEGO‑styled take on Eiichiro Oda’s original story. The series will be available globally on Netflix.

Both initiatives highlight a coordinated effort between the three brands to blend entertainment, merchandise and digital shopping experiences for fans of the One Piece franchise.