Leipzig identified as pilot region for bleisure travel study

A study by IU Internationale Hochschule, titled 'Bleisure & Workation Monitor Deutschland', indicates that bleisure travel and workation options are not yet systematically integrated into the service offerings of the travel industry. The research highlights a shift in the working world driven by hybrid models, decentralized teams, and international cooperation, which increases the value of personal interaction.

Bleisure travel, which combines professional appointments with personal leisure or vacation time, is gaining popularity. This trend involves travelers extending business trips for private enjoyment or traveling with family members.

Leipzig has been identified as one of the pilot regions for this scientific study. The city is positioned as a professional destination for conferences and congresses, supported by its cultural offerings, modern hotels, and accessibility.