LEPAS brand from Chery Auto expands into European markets

LEPAS, a new premium automotive brand under the Chery Auto group, is expanding its global presence with a focus on electric and hybrid mobility. The brand is targeting European markets, including Bulgaria and Croatia.

In Bulgaria, LEPAS plans to enter the market in the first half of 2027, led by the L8 model. The company will host an international event in Wuhu, China, from October 18 to 24, featuring the world premiere of its concept vehicle on October 22. The event will include testing of the L6 EV model across various terrains in China and demonstrations of automated parking technologies.

In Croatia, LEPAS has arrived through the exclusive importer Auto Benussi. The brand is introducing its D-segment SUV, the L8, which features a plug-in hybrid powertrain with a 1.5-liter TGDI engine. The L8 is designed using the ‘Leopard Aesthetics’ philosophy and includes advanced features such as active noise cancellation and air purification systems. Other planned models include the L4 and L6 SUVs.